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Why is product testing important?

Why is product testing important?

Developing new products can be enthralling, seeing an idea come to fruition. But it is not enough to simply be offering something new. You have to actually make sure that people want it and need it!

Launching something new is not enough to guarantee success. Most new products disappear fast within months of being introduced into the market. Quite apart from the problems of making sure it has a real purpose in the marketplace, there are issues of sales & marketing to be considered as well as quality control. On top of that are the unexpected hazards, the problems beyond anyone’s control. Just think of all those products being launched in March 2020 – their chances of success were immediately scuppered due to Covid-19 pandemic lockdowns changed worldwide trading patterns literally overnight.

Reducing those odds, and pushing them in your favour is essential. It can be done but you do need to plan ahead.

You might think your product is perfect and that it fills a hitherto unfilled niche. But does it? It is all too easy to look at a new product through rose-filled glasses. Obtaining unbiased, independent views from a wide range of potential users can make a dramatic difference.

Hire some product testers – the more the better

Product testers take on one of the least known roles within manufacturing, sales and marketing business strategies. They will take your product and test it thoroughly. For example, we have been requested to test out new ranges of trainers – and our testers have done so with great gusto wearing them in all types of environments as well as playing sports. It is not just footwear that has been subjected to such detailed testing – we have tested cosmetics, clothes, food, confectionery, beverages, services of all kinds. We have even explored the intricacies of online ordering systems. Having undertaken these detailed tests, our product testers submit totally independent reviews.

Sometimes those reviews can make unpleasant reading. No one likes to discover that their beloved product is poor quality, tastes horrible, is unusable. But receiving such news can prevent you from making a costly mistake. Discovering there are such problems means you have time to make changes, improve quality, packaging and develop a product that people actually want. Result – a product that stands a good chance of survival.

When the product is finally launched, companies can concentrate on growing sales rather than fighting rear-guard actions.

Talk to us now about how our product testers can help your business

Why not talk to us about our product testing panels? We can provide the answers you need to make your launch a success. With a database of over 30,000 people nationwide, we can provide suitable testers in any locality, matching all requirements for gender, age, size, geography, interests.

We can help with:

• Product testing
• Website testing
• Surveys
• Pricing research
• Market research
• Brand research
• Usability Feedback

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Hire Temporary Sales Staff to run your Promotions

Hire Temporary Sales Staff to run your Promotions

Why run a promotion? The answer is simple. It generates instant sales. That means empty shelves, which mean more demand for your products as you replenish them.

The value of a sales promotion team can be easily overlooked. They do more than just bringing a product in front of potential customers. In reality, they can often be the reason why people buy it.

Promotional staff are the public face of a product. They are there to talk to people, encourage them to try it because once a product has been tried, the more likely they are to hunt it out on the shelves and take it home.

When times are hard, and people have to watch their money, they are wary of buying something new because they don’t want to waste their cash. Being asked to taste something in store, or try out a new technique creates a greater feeling of confidence. Having experienced the product and liked it, consumers become more willing to recommend it to others within the family.

It’s not just product demonstrations or tasting sessions that generate this feel good effect. A similar feeling is encouraged when free samples are provided to take home. Trying a product free of charge takes away the pressure of instant decisions as well as the risk of finding it is not liked at home. Trying and liking eliminates the risk factor.

An added advantage is the fact that the promotional team can directly engage potential customers, talking about the product and its advantages. Think about ‘add on’ possibilities too – how about some recipe cards giving ideas on using the product within a wider meal? It makes it even more versatile, and can increase linked sales.

Also worth considering are the potential opportunities for upselling and cross selling. Running an instore promotion for say, a tablet will immediately attract attention because it is a desirable product. As soon as the consumer has decided to buy, the sales promotional team can point out that cases for the tablet are on sale nearby, as are spare charging wires. Or what about a cover to protect the face of the tablet? Within a short time, the customer has increased their purchases from one tablet to an extra two or three items, none of which were on their shopping lists when they entered the store.

News of a promotion can increase store traffic. Mentioning it in advertisements, on social media or in pre-publicity attracts attention. People may be thinking of buying a tablet, and news of a promotion of this kind can make a difference.

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Hiring staff for events at the SEC Glasgow

Hiring staff for events at the SEC Glasgow

Potentially able to seat over 5 million people, the Scottish Event Campus (SEC) Glasgow is definitely one of the largest exhibition centres in the UK. It’s sheer size and highly successful record in hosting major events, concerts and exhibitions means that it is a great place for businesses to attract attention from a vast array of potential customers.

It regularly hosts over 50 events every year. These include concerts by West Life, musicals such as War of the Worlds, comedy productions featuring Dara O Briain and exhibitions like The Baby & Toddler Show, Scotland’s Speciality Food Show and The Dog Lover Show. Trade shows alone regularly targets over 340,000 Scottish businesses.

Making sure you have the staff at hand to benefit from this massive customer base is essential which is why talking to Promotional Models Scotland is essential

How can we help?

We know the venue well, and regularly provide staff to help out at events and shows. We can provide not just promotional models, but virtually anything you might need from promotional crowds, staff to hand out flyers and other information, demonstrators, event staff, brand ambassadors and much more. Our staff are reliable and hard working – they will become an immediate part of your team the moment they arrive on the site.

Some events we could help you with this year

Need a helping hand at the ideal home show?

Ideal Home Show 26-29 May

We can provide demonstrators, staff to hand out samples and get feedback, data capture staff, promotional staff to attract attention to your new products and services

Looking for staff to deal with queries at the Scottish hair & beauty show?

Scottish Hair & Beauty 12-13 June

One of the biggest trade shows in the country, this always attracts attention with hosts of new products being launched. Making sure that your stand is fully staffed at every moment is essential, which is why hiring extra event staff will ensure that no prospective customer is missed

SEEKING PROMOTIONAL HELP AT THE GIN TO MY TONIC SHOW?
The Gin to my Tonic Show 28-30 October
With countless people wanting to taste and try new gins and tonics, it’s important to keep display stands clean, tidy and with a constant supply of drinks available. This is an exhibition guaranteed to attract people who like these products. Capturing their attention now can mean a lot of repeat business. Having staff at hand to hand out samples, and promote your product is essential.

Hiring experienced promotional staff can make a difference

Promotional Models Scotland ensures that you have the best staff available throughout the event. These are people who are experienced, fully trained and reliable. They will make your stand come alive, and ensure that no potential customer is missed.

All you have to do is talk to us. We will do the rest – our database contains thousands of potential exhibition staff and promotional staff in the Glasgow area. We offer 24/7 backup service and all our staff are fully insured. Contact us now and book the perfect staff.

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Grow your business at Exhibitions

Grow your business at Exhibitions

Exhibiting at a trade show can be the most valuable business action you can take this year. You don’t have to be a large, massive business to benefit – SME’s can gain just as much visibility and sales as any other business. Exhibitions provide a level playing field – everyone has the same chance to attract potential customers.

Here’s our top reasons why you should be exhibiting at a trade show this year

Meet customers
Face to face meetings with customers is the best way to impress and gain their trust. You have the opportunity to make an impression, and become someone whom they will remember rather than just a voice heard on the telephone.

Brand Åwareness
With thousands of people attending a trade show, you have a massive opportunity to create awareness and brand visibility. People will see your company’s name and products. Have a well designed stand and good exhibition staff to make sure people stop and explore your business further. It’s a great way to position your company as a business leader.

Generate leads
Participating in an exhibition is the ideal way to generate long term business. Sales leads can be instantly obtained, contact details acquired for following up in due course. You can try out different sales and promotional techniques, carry out market research and capture as much data as possible.

Develop a business network
Exhibitions are not just about selling and meeting customers. It is also a way of meeting potential suppliers, finding new services and discover new contacts. Bear in mind that company directors and senior managers are frequent visitors to trade shows because they know the value of doing so – giving you the opportunity to meet business leaders in your field.

Check out your competitors
Discover what is happening in your industry. Take a look at your competitors stands. Talk to industry leaders and find out the trends that are going to make a difference in the immediate future. Exhibitions are the perfect information gathering tool which can determine your long term business strategy.

The key to success is doing it right from the beginning. A well designed stand is just one element – equally important is making sure that you have adequate staff on site to ensure it is never left untended and a potential sale or client missed. Prepare in advance by booking local specialist exhibition staff who are accustomed to maximising every available opportunity presented at an exhibition. Well chosen staff accustomed to specific tasks such as data capture, demonstrating, promotional work can have an immense impact on your exhibition success story.

Get a quote to hire staff for exhibitions in Scotland

Why not contact us today, and see how we can help you.

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Hire staff across Scotland for Road Shows

Hire staff across Scotland for Road Shows

Hire staff across Scotland for Road ShowsRoadshows play a vital role when it comes to marketing and promoting your brand. It is the visible image of your company, on the road, talking to people in everyday settings. No matter whether you are seeking to raise awareness, introducing a new product or service, or just focusing on passing out information – roadshows are the perfect solution.

But you do need top quality staff to make sure that every aim is met. Trained, professional roadshow teams can make your roadshow a success.

Why hire temporary staff?

As a company, you have invested in your brand developing every aspect from logo colours to promotional content. This needs to be represented in the roadshow activities, ensuring that people instantly know who you are and what you are doing.

Hiring a professional team to take your roadshow to venues in Edinburgh, Glasgow, Inverness and other locations is a win-win choice. Every member of the team is trained to deal with every eventuality, every problem that might occur, and above all, to promote your brand. Nothing will go wrong.

As a specialist promotional staffing agency, we can provide the personnel you need for your roadshow. Whether you are looking for teams to cover a few days or a long campaign, we can provide a team who will be with you throughout the event. They will provide consistency, ensure that your event message is always to the forefront. You can trust them to do their job and promote your company exactly as you want it to be promoted.

We train and monitor our staff. We ensure high quality and professionalism at every point. We know that no two roadshows are ever the same, unexpected problems or issues can arise. Our team will rise to the occasion, no matter what is happening around them. They will be fully briefed and ready to start the moment they arrive, adapting their style as required. Above all, they will interact and promote your brand, making sure that every visitor leaves with a positive, emotional connection.

Leave it to the professionals!

You have invested time and money in setting up a roadshow – so be prepared to do the same for the people who staff it. Using professional teams will enable you to cross the final hurdle and achieve all your aims.

Email or call us today to find out how we can help you organise a successful road show in Scottish cities and towns including Edinburgh and Glasgow.

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Looking for Promotional staff for Scottish events and exhibitions?

Looking for Promotional staff for Scottish events and exhibitions?

With countless Scottish events and exhibitions held every year at locations such as the Edinburgh International Conference Centre, the SEC Centre and SSE Hydro, demand for high quality promotional staff has never been stronger. It is not surprising since these are popular venues attracting thousands of consumers and businesses every year.

These are fantastic venues offering superb facilities. At the Edinburgh International Conference centre for example there are 14 rooms of varying sizes available for booking, and capable of hosting any size of conference. Numerous exhibitions are held here including ones relating to Audio Visual Equipment, Floral Displays, Exhibition Communications, Stand Cleaning and Power.

The SEC is one of the biggest of all Scottish venues as it includes the OVO Hydro. Over 50 major exhibitions are held here every year including the Ideal Home Show, A Place in the Sun and MCM Comic Con. Many world renowned artistes have performed at the SSE Hydro such as Stomzy, Harry Styles and Celine Dion attracting massive audiences.

How can you maximise the benefits for your company at trade shows?

Events and exhibitions are the perfect way to communicate with customers. People come because they are interested, and are ready to find out more. They are, quite simply, a captive audience!

Maximising the opportunities presented by these captive audiences is essential – it makes the perfect opportunity to communicate with potential customers and clients on a major scale. To do this, you need the best possible promotional staff. It may be that you need hostesses for your stand keeping it permanently clean, tidy and attractive or promotional people who can attract attention especially if they meander around the entire room. You could try using people dressed in character costumes to add a visual element, or have people handing out samples and engaging potential customers in conversation to promote your products.

Whatever the type of exhibition staff you need, we can help. Contact us now to discuss your requirements. All we need are the dates, times and details of the type of staff you need. We have a massive staff database and can find you the experienced, helpful staff to match your needs perfectly.

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Exhibition Staff Agency Scotland

Exhibition Staff Agency Scotland

exhibition staffing agency ScotlandWith Scottish Exhibition venues like the SECC and The Royal Highland Centre re-opened for business and consumer exhibitions, demand for professional exhibition staff is rising.

As a long established, specialist exhibition staff provider, we guarantee to provide the staff you need to make your exhibition a total success.

With thousands of local staff available to work at all the Scottish Exhibition venues including the SECC and The Royal Highland Centre we can provide you with:

• Exhibition stand hostesses
• Hospitality hostesses
• Promotional staff
Exhibition staff
• Receptionists
• Costumed characters
• Presenters
• Demonstrators
• Sales staff
• Lead generation staff
• Coffee baristas
• Event hostesses
• Event organisers

Our exhibition staff are always….

Punctual, fully briefed and reliable – From the moment they arrive at your stand, to the moment they leave, our staff are ready to work and be excellent brand ambassadors for your company. They will be familiar with your company background, know about your products and services and can engage with visitors on a professional level.

Enthusiastic, Energetic and Outgoing – Our experienced exhibition staff are enthusiastic, outgoing and energetic. They enjoy meeting new people and talking to them. Every member of staff is accustomed to busy, commercial environments and are able to deal with all types of visitors. Some staff also work as actors and performers so can take on costumed roles and really make an impact.

Fully trained and professional – Our exhibition staff are fully trained to use equipment such as badge scanners, iPads and other technology.

Experienced – Every member of our staff is accustomed to working in exhibition environments. They can undertake a wide range of roles on exhibition stands including data capture, lead generation, demonstrators, hostesses and dealing with sales.

Our service -Our service is second to none. We only use staff who live close to the appropriate Scottish exhibition venue such as The Royal Highland Centre so that they can provide local knowledge and assistance.

The feedback we receive from clients is always excellent, with clients keen to rebook us.  We are part of the Envisage Agency Group – see our Google reviews here!

Talk to us now about your requirements for your next exhibition. We will listen, discuss your needs and find the perfect staff for you.

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Restaurant and Event Hostesses

Restaurant and Event Hostesses

Scottish HostessesEver thought about being a restaurant or event hospitality hostess? You don’t need any experience. It is a fantastic way to discover how a restaurant/event operates, as the hostess plays a crucial role ensuring its success.

It involves more than just showing customers to an empty table. You could be helping clear tables, take customers their drinks order, providing refills or dealing with queries. The hostess is the face of the restaurant.

Follow the restaurant rules; they will help you cope with the demands of your first hostess job.

Keep to the rotation

This refers to where guests are seated within the restaurant. The floor plan will show the different tables, and how they are split up between the different waiters.

You have to make sure that each waiter has a fair share of the work, and tips. So, the first guest is placed at a table in the first section, the next guest in the second section, with the third customer in the third section. Then you go back to the first section, and rotate through the different sections. Only if the customer asks for a specific seat, such as a window seat or a quiet spot, should you divert from the rotation. If that happens, seat the customer according to their preferences, then go back to the rotation avoiding whichever section you have used.

Help the waiters

Be prepared to help out. Clear tables and take drinks to customers when it is really busy. But always check first with the waiter in that section. You don’t want to upset them.

Be prepared

Wear comfortable shoes. You are going to be on your feet for a long time. Your feet will get tired! It is also important to make sure your shoes are slip resistant. There will be liquids and food spilled on the floor at some point and you don’t want an accident.

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What is the Edinburgh Fringe?

What is the Edinburgh Fringe?

edinburgh fringeThe biggest arts event on the planet is back – the Edinburgh Fringe Festival is renowned worldwide. The Edinburgh streets are filled with thousands of people watching buskers, enjoying the atmosphere and visiting shows held all over the city. And that’s only the visitors! Add in several thousand more performers covering almost any type of creative activity from dance to comedy, interactive art to film and the sheer scale of the event becomes apparent.

Lasting 25 days, the Edinburgh Fringe Festival has been known to host over 53,000 performances of around 3,500 shows in 300 different venues.

Attending and/or participating in the Edinburgh Fringe is much sought after by artistes and performers. It is often an opportunity to spot the stars, discover new talent and enjoy live performances by top names.

It is a far cry from very first Fringe Festival back in 1947. The UK was recovering from the pressures of wartime, and seeking ways of stimulating the economy. The launch of the International Edinburgh Festival was immediately popular, drawing people in from far and wide. Recognising an opportunity, eight local theatre companies decided to try and attract some audiences by providing performances in small venues. The Edinburgh Fringe was born.

The number of events grew rapidly, with its informality appealing to entrepreneurial performers seeking new outlets for their work. No invitations are ever needed to take part. All they have to do is find a venue (which can be anything from a theatre to a garden or pub), create a show, promote it and then give a performance.

Over the years, the Fringe has adapted and changed to match the changing needs of audiences. Shows can be very controversial – attending a Fringe show can be a total surprise as no one (apart from the performers) know just what might be said or done on stage. As a result, it can sometimes seem offensive depending on a person’s viewpoint. Creative freedom is all-important.

Nowadays, potential performers can seek help and advice from the Fringe Co-ordinators – help that is especially welcome when trying to identify venues, promote a show, and find staff to organise seating and any security required.

Hire staff to work at Edinburgh Fringe

Bringing in specialist help from Promotional Staff Scotland is a popular option since they can provide temporary event staff, covid marshals, stewards and even promotional staff to help attract public attention. Getting in touch as early as possible during the planning stage is essential – good staff get booked up quickly at the Edinburgh Fringe!

Social Media Influencers

Introduction to Social Influencers

Social Media InfluencersIt is almost impossible to have not heard of influencers in the present day. Even if you are not sure what they are, you will have an idea. You will find an ever-increasing number of articles related to Influencer Marketing. Including ours giving you a beginner’s guide to influencer marketing.

So, whether you know nothing, or little about influencer marketing we will aim to give you a basic understanding about our service and how it will work.

What Are Social Media Influencers?

Since 2005, social media has grown rapidly both in terms of users & time spent. With now all generations participating in platforms from Facebook, Twitter and Tik Tok.
Staggeringly, a 2019 report found that 3.5 billion people are on social media in some form. (45% of the world’s population).
Even before the time of technology, humans have influenced each other through purchasing habits and lifestyle choices. So, it came as no surprise that as our interactions became increasingly more online that we started to take advise from people that way too.

Although it has happened for many years in effect, it has only been taken seriously as a mainstream marketing tool since around 2016. With major celebrities having an audience of 50 million people and a large impact on their purchasing trends, many companies will pay the likes of Kim Kardashian & Michael Jordan over a million dollars for a single post!

The new trend is to hire “Micro Influencers”. In short, this is people with less followers (under 50,000 people) that have a niche audience and have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views. For example, if a travel company promoted their airline through an influencer engaged in that topic, they could expect a much better return on investment that just going for a celebrity with a broad following.

Contact a member of our friendly team to book the very best Social Media Influencers!

When it comes to sourcing your influencers our agency will be able to offer a bespoke quotation.

If you would like a free and fast quotation, why not call a member of the team on 0844 800 0071 or click here to send us some details about your requirement.

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