Edinburgh Events

Sampling Staff Scotland

Sampling Staff Scotland

When the Mrs Bridges brand set out to expand its retail involvement, they knew that sampling was the best way to proceed. As soon as customers tasted the delicious preserves, they would immediately like them.

Envisage undertook that first sampling campaign back in 2015. The impact was instant. Mrs Bridges experienced a rapid growth in sales within every retail outlet – and our partnership has continued ever since to bring Mrs Bridges delicious preserves to an ever wider audience.

What makes Mrs Bridges so special?

When organising the sampling campaign, this was one of the first questions we asked.

The reasons were quickly apparent. Mrs Bridges has been supplying high quality conserves since 1938 and has steadily developed a range of over 60 products, many of which are seasonal specials.

In keeping with their heritage, Mrs Bridges still use copper pans to make their produce. The pans are all steam heated, and a traditional rolling boil method is used to create the conserves. Only the finest ingredients are used. Fruit and sugar are slowly boiled in a copper pan to ensure that the flavours are fully released before being allowed to set. The pans themselves are made within the Dundee area, maintaining the local links and craftsmanship that are so important to Mrs Bridges.

The result is a business which, although operating on a large scale, truly maintains its heritage. These are jams and conserves that are made by people, not by robot equipment.

The sampling campaign

We needed to make sure that these messages of quality, heritage and tradition were clearly transmitted to the potential customers at the point of sampling. The sampling programme covers all kinds of retail outlets from garden centres, department stores to artisan suppliers.

We began by trialling a variety of sampling programmes, before deciding that targeting festive events such as Valentines Day, Christmas, Easter by selling hampers offered the best results. Holding sampling programmes at these times encouraged instant sales, as well as encouraging on going sales since gift recipients kept coming back to buy individual products over a long period. Every sampling session immediately resulted in a massive increase in sales simply because people were instantly taken with the quality, flavour and taste of the conserves.

Each day during the campaign, our sampling staff arrived ahead of time to set up a table in a key location. Jams, chutneys and associated products were temptingly laid out so that we could offer a variety of tastes and flavours to interested shoppers. We chatted about the product, and encouraged feedback. At the end of each day, our staff sent over a report highlighting shopper responses and feedback – as well as recording sales. The resultant report also included details of stand positioning within a store, and lots of images taken throughout the day. As a result, we could show how sales increased from day to day, with sales uptake rising from 50% in an existing store to 300% in new ones.

This is a product that really sells itself. We maximised this by using experienced sampling staff who encouraged people to taste more than one variety, to talk about their reactions and seek out as much feedback as possible. An additional advantage was that our sampling staff were really enthusiastic about the brand, having been thoroughly briefed on the history, heritage and production methods. All the tasting was conducted in a thoroughly hygienic and inviting manner by well presented, courteous, friendly staff.

Wherever in the UK , Mrs Bridges wants to enter a new market they know we can provide high quality sampling staff to match the quality of their brand. All they do is explain what they want, and leave us to do the rest knowing that sales are going to increase with a campaign that really works.

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    Top Promotional Staff in Scotland

    Top Promotional Staff in Scotland

    Ensure your product launch, conference or exhibition is a total success by hiring top quality promotional staff who can interact confidently with everyone.

    Well-trained promotional staff make sure that guests are always confidently welcomed, and questions answered. As a result, they leave guests happy and with a good impression of your business.

    So what makes them so successful at their job?

    Promotional staff experienced in working at events like exhibitions and product launches possess a natural ability to interact confidently. Always well presented and professional in their outlook and appearance, they are polite, well mannered and discreet.

    Promotional staff possess outstanding personalities capable of taking the initiative when necessary, as well as working as part of a team. They are flexible and able to adapt to any theme or situation.

    Promotional staff can deal with problems. No matter how well organised an event, some problems invariably arise. A good, high quality promotional person can think on their feet and identify potential problems before they become a serious issue.

    All good professional promotional staff members arrive fully trained. They have the skills and background to deal with all situations from promoting a product during a launch to chatting to guests at a conference. By undertaking background research on the company and the products before they arrive, they will be able to deal confidently with any queries that arise.

    Good communication skills enable the promotional staff to engage easily with guests, persuading them to try a new product, service or to visit specific areas within an exhibition area.

    Friendly, approachable, outgoing and confident; using high quality promotional staff can really make a difference to any event. The best staff will be immediately part of your team from the moment they arrive, fully informed and ready to go.

    Why not contact us now to discuss how our high quality promotional staff can help at your next event?

    All you have to do is phone, email or fill in the form below. With thousands of suitable staff on our database, we can guarantee supplying the exact type of promotional staff you need within a specific locality.

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      Hire staff across Scotland for Road Shows

      Hire staff across Scotland for Road Shows

      Hire staff across Scotland for Road ShowsRoadshows play a vital role when it comes to marketing and promoting your brand. It is the visible image of your company, on the road, talking to people in everyday settings. No matter whether you are seeking to raise awareness, introducing a new product or service, or just focusing on passing out information – roadshows are the perfect solution.

      But you do need top quality staff to make sure that every aim is met. Trained, professional roadshow teams can make your roadshow a success.

      Why hire temporary staff?

      As a company, you have invested in your brand developing every aspect from logo colours to promotional content. This needs to be represented in the roadshow activities, ensuring that people instantly know who you are and what you are doing.

      Hiring a professional team to take your roadshow to venues in Edinburgh, Glasgow, Inverness and other locations is a win-win choice. Every member of the team is trained to deal with every eventuality, every problem that might occur, and above all, to promote your brand. Nothing will go wrong.

      As a specialist promotional staffing agency, we can provide the personnel you need for your roadshow. Whether you are looking for teams to cover a few days or a long campaign, we can provide a team who will be with you throughout the event. They will provide consistency, ensure that your event message is always to the forefront. You can trust them to do their job and promote your company exactly as you want it to be promoted.

      We train and monitor our staff. We ensure high quality and professionalism at every point. We know that no two roadshows are ever the same, unexpected problems or issues can arise. Our team will rise to the occasion, no matter what is happening around them. They will be fully briefed and ready to start the moment they arrive, adapting their style as required. Above all, they will interact and promote your brand, making sure that every visitor leaves with a positive, emotional connection.

      Leave it to the professionals!

      You have invested time and money in setting up a roadshow – so be prepared to do the same for the people who staff it. Using professional teams will enable you to cross the final hurdle and achieve all your aims.

      Email or call us today to find out how we can help you organise a successful road show in Scottish cities and towns including Edinburgh and Glasgow.

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        What is the Edinburgh Fringe?

        What is the Edinburgh Fringe?

        edinburgh fringeThe biggest arts event on the planet is back – the Edinburgh Fringe Festival is renowned worldwide. The Edinburgh streets are filled with thousands of people watching buskers, enjoying the atmosphere and visiting shows held all over the city. And that’s only the visitors! Add in several thousand more performers covering almost any type of creative activity from dance to comedy, interactive art to film and the sheer scale of the event becomes apparent.

        Lasting 25 days, the Edinburgh Fringe Festival has been known to host over 53,000 performances of around 3,500 shows in 300 different venues.

        Attending and/or participating in the Edinburgh Fringe is much sought after by artistes and performers. It is often an opportunity to spot the stars, discover new talent and enjoy live performances by top names.

        It is a far cry from very first Fringe Festival back in 1947. The UK was recovering from the pressures of wartime, and seeking ways of stimulating the economy. The launch of the International Edinburgh Festival was immediately popular, drawing people in from far and wide. Recognising an opportunity, eight local theatre companies decided to try and attract some audiences by providing performances in small venues. The Edinburgh Fringe was born.

        The number of events grew rapidly, with its informality appealing to entrepreneurial performers seeking new outlets for their work. No invitations are ever needed to take part. All they have to do is find a venue (which can be anything from a theatre to a garden or pub), create a show, promote it and then give a performance.

        Over the years, the Fringe has adapted and changed to match the changing needs of audiences. Shows can be very controversial – attending a Fringe show can be a total surprise as no one (apart from the performers) know just what might be said or done on stage. As a result, it can sometimes seem offensive depending on a person’s viewpoint. Creative freedom is all-important.

        Nowadays, potential performers can seek help and advice from the Fringe Co-ordinators – help that is especially welcome when trying to identify venues, promote a show, and find staff to organise seating and any security required.

        Hire staff to work at Edinburgh Fringe

        Bringing in specialist help from Promotional Staff Scotland is a popular option since they can provide temporary event staff, covid marshals, stewards and even promotional staff to help attract public attention. Getting in touch as early as possible during the planning stage is essential – good staff get booked up quickly at the Edinburgh Fringe!

        So what is happening in the Scottish events industry?

        So what is happening in the Scottish events industry_So what is happening in the Scottish events industry?

        Scotland, Wales and Northern Ireland have kept the “stay at home” message on longer than England, and so with that comes quite different rules, and therefore a difference in the relaxation of rules.

        The First Minister is currently urging people to use caution and judgement as the easing of the lockdown rules commence.

        The new rules (phase one, starting end May 2020) mean that people from two households can meet outside so long as they keep at least two metres apart. Sport is starting the benefit from the easing of the lockdown rules – people will also be able to take part in some non-contact sports, including golf, tennis, fishing and bowls, with the new season of the SPFL due to start at the end of July.

        And Scottish conferences/live events?

        A great place to start is from the visit Scotland website https://www.visitscotland.org/events

        The Scottish Government have a four phase process for moving Scotland slowly through the pandemic, events featuring in phases three and four. In all phases, the following rules need to be adhered to:

        • Physical distancing requirements in place (WHO guidance is 1m, UK is 2m)
        • regular handwashing and hygiene in place
        • Cough protocol is considered
        • Face masks for enclosed public spaces, including public transport

        In phase three the virus has been suppressed. But there is still a focus on containing sporadic outbreaks. In this phase live events may be able to take place with restricted numbers and physical distancing restrictions in place.

        In phase four (COVID-19 remains suppressed to very low level) large-scale events and mass gatherings could resume in line with public health advice.

        We’ve also looked into some of the largest conference centres and their plans for the rest of 2020.

        Scottish Event Campus and have temporarily converted their space to an NHS hospital for the time being, delaying and cancelling number of conferences. The earliest conferences will be re-instated (dependent on phase 4) is August 2020.

        P&J Live have also postponed and cancelled conferences, and this is indefinite.

        Edinburgh International Conference Centre are promoting events from September 2020

        However, as with all phases, the Government cannot give a firm date for when we will move from one phase to another, so let’s just hope that the industry is back on it’s feet in September, with physical distancing and rules in place so people can safely enjoy conferences and live events once again.

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          Scottish Exhibition News – 2019 Events

          Scottish Exhibition News – 2019 EventsScottish Exhibition News – 2019 Events

          As you would expect, we have our fingers on the pulse of all Scottish exhibitions and events.

          With the busy festive period out of the way, the upcoming events calendars for two major Scottish venues are starting to fill up with amazing shows, events and exhibitions.

          What’s On at the Royal Highland Centre

          Is there any event venue more impressive than the Royal Highland Centre? Our Scottish promotional teams and models have been key components of success for many clients at various events, including those held at this indoor and outdoor event venue.

          The 2019 calendar for the Royal Highland Centre looks as busy as ever. Many of the events are calendar staples, as well as some new events and concerts too.

          Come March, we will no doubt be working with leading manufacturers and brands from the world of bikes and superbikes for the Carole Nash MCN Scottish Motorcycle Show.

          As well as hundreds of classic bikes on show, there is also the ever-popular Bike Jumble as well as a huge retail area. Our marketing and promotional staff are the perfect people to make the most of this amazing show.

          Returning this year to the Royal Highland Centre will be the Gardening Scotland at the end of May as well as the ever popular Royal Highland Show mid-June.

          Take a look at what’s on at the Royal Highland Centre.

          Events at Scotlands SEC

          The Scottish Event Centre is also home to some great events. There is a whole list of concerts and events by some of today’s leading musical artists. From Little Mix to Andre Rieu, if you want culture and fun, take a look at their full schedule of events for 2019!

          Alongside concerts and festivals, there are some great exhibitions and conferences. In January 2019, we fully expect teams to be working with Scottish clients at two major events.

          Scotland’s Speciality Food Show from the 20th to 22nd January 2019 at SEC is what you expect it to be – an event stuffed full of artisan Scottish food and drink producers showing the world the best of Scottish fare.

          It’s a huge trade event with nearly 200 exhibitors and an expected footfall of 1200 visitors. There will be farm shops, delicatessens, cheese producers and more enticing hotels, restaurants, food hall buyers and more with their tempting and delicious produce.

          Running at the same time is Scotland’s Trade Fair, an event that promises to attract over 4,000 trade buyers, people the 550 exhibitors will be keen to impress. From homeware to giftware, fashion, accessories, crafts and more, it promises to be both a busy and potentially lucrative event for Scotland’s traders and buyers.

          Get the full details of what’s on at the SEC.

          Maximise opportunities to drive your brand forward

          If you are exhibiting at any of these Scottish events, you will want to come away from the show with a full order book, plenty of leads and new customers.

          Hiring exhibition staff from a leading promotional agency in Scotland is key to success. So why not give us a call about hiring sampling staff, demonstrators, promotional staff, flyering teams and more?

          For more information on the shows mentioned above, take a look:

          Scottish Motorcycle Show – https://www.royalhighlandcentre.co.uk/events/mcn-scottish-motorcycle-show/

          Scotland’s Speciality Food Show (trade event) – https://www.sec.co.uk/events/detail/scotlands-speciality-food-show

          Scotland’s Trade fair (trade event) –
          https://www.sec.co.uk/events/detail/scotlands-trade-fair

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            Getting into the Festive Spirit – Edinburgh Christmas Markets

            hire temporary staff for the edinburgh Christmas marketsGetting into the Festive Spirit – Edinburgh Christmas Markets

            Gently twinkling lights, a beautiful tree and a thronging Christmas market – is there any better way to mark the build-up of the festive season? The beautiful city of Edinburgh is the perfect backdrop with its castle on the hill and busy high street.

            Visitors and tourists, as well as plenty of locals, flock to the Christmas events but what can we expect in the coming weeks?

            Christmas Market East Princes Street Gardens

            The market begins trading at 10 am on 17th November and will be open on most days until 10 pm. You can enjoy the atmosphere as well as the bespoke and traditional Christmas gifts on offer right up to Christmas Eve. You can also enjoy them after the main day itself and into the New Year before the celebrations of Hogmanay start.

            There is something beautiful about this market right in the centre of the city. Offering a unique shopping experience, there is also plenty of food and drink to sample too. It’s fair to say that there is something for everybody here and deserves more than one visit.

            Johnnie Walker Bothy Bar

            Like the Christmas Market, the bar runs from 17th November to 5th January and is the ideal chance to immerse yourself into the wonderful world of Scottish whisky (and other drinks, of course).

            There is everything you could possibly imagine but tasty cocktails to warming toddies that keep the winter cold at bay. Johnnie Walker is a well-known, established iconic Scottish brand so it’s no surprise that this brand lends its name to the festive bothy bar.

            Bringing flavours from across Scotland, when you want to soak up the romance of the festive atmosphere of this beautiful city at Christmas and Hogmanay, this is the place to do it.

            Baby Love’s Disco Christmas Cheer

            Have you been introduced to the world of day clubbing for toddlers? If not then you need to dress in your disco gear and head on down to Festival Square with your babies, toddlers and kids.

            Running from 9th to 23rd December, check out the opening times. It runs for around two hours and is fast becoming a tradition in Edinburgh’s calendar of festive events. Its been running for a decade and shows no signs of becoming any less popular.

            PS You get 20% off the price of the tickets with an EH postcode too!

            The Christmas Tree Maze

            Perfect for small and big kids alike, allow yourself to get lost in the Christmas tree maze and discover all kinds of delights on your journey. Meet up with the elves in Santa’s workshop and enjoy the treat they have in store for you.

            You need to buy tickets – they are date specific – but you can wander in any time on your allotted day. But it is a first come, first served event and so if you fancy wandering through the maze, book your tickets now.

            Is there a better way to enjoy the magical festive period than a Christmas market and a festive event?

            Hire temporary staff to help you at the Edinburgh Christmas Markets

            We provide event staff all year round, Christmas markets and festive events included. To get a quote, give the team a call on 0844 800 0071 and to find out more about Promotional Models Scotland and the event services we offer.

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