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Scotland and the Events Industry

Scotland and the Events Industry

The whole world has been shaken by the COVID-19 pandemic, which has seen events from Formula 1 to the Great British Beer Festival cancelled, with exhibitions across the nation being the first to cancel. In precautionary measures to increase the NHS capacity the Government have converted major exhibition centres, such as the Scottish Exhibition Centre into temporary hospital, which the NHS Louisa Jordan hospital (SEC) can now support an additional 300 beds for Scotland.

Does the events industry need to change?

Almost certainly, ways in which we interact with each other, not just in the event industry but in society, will be changed indefinitely. Not necessarily in a bad way though. We will have more awareness for people’s personal spaces, also learning to respect boundaries and in general being kinder to one another cannot be a negative thing.

We will all be more aware of our own surroundings and everybody’s health and personal wellbeing which can only act as an advantage to us all as we move forward.

How we envisage the industry to look post-lockdown…

With lockdown and social distancing guidelines in act, other industries and enterprises have had to adapt, much like the Events industry will have to. Many people have started to use social media platforms and video calling applications such as Skype and Zoom to interact, socialise, and share information.

An where this has been implemented is how Formula 1 teams partnered up with each other through Zoom to help produce valuable face masks for the NHS, this was achieved so promptly using these platforms, whereas ‘normal’ procedures would’ve taken many more weeks to complete and produce.

This can be transferred into the Events Industry, where interviews, training, and interactive demonstrations/presentations. Staff can be briefed prior to the event and pre-recorded material can be implemented more efficiently with social distancing in mind.

What else will change in Scotland?

As we see events returning to venues such as the Edinburgh International Conference Centre and Aberdeen Exhibition & Conference Centre – we will no doubt see social distancing implemented where possible once lockdown has been eased.

There will be more distance between exhibition stalls, this is an even better chance for you to be noticed by hiring some of our fantastic and professional Scottish staff, who can draw footfall to your stand whilst following social distancing procedures.

As hygiene has been highlighted by the pandemic, there will be more sanitation stations where hand gels and facemasks will be provided, which our experienced staff can promote the new guidelines to visitors to ensure everyone is safe.

With social distancing also being recognised, our skilled marshals and ticket scanning staff can enforce any venue rules to ensure people are adhering to them, whilst competing their usual duties.

Call our friendly team on 0844 800 0071 to discuss your temporary staffing requirements.

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So what is happening in the Scottish events industry?

So what is happening in the Scottish events industry_So what is happening in the Scottish events industry?

Scotland, Wales and Northern Ireland have kept the “stay at home” message on longer than England, and so with that comes quite different rules, and therefore a difference in the relaxation of rules.

The First Minister is currently urging people to use caution and judgement as the easing of the lockdown rules commence.

The new rules (phase one, starting end May 2020) mean that people from two households can meet outside so long as they keep at least two metres apart. Sport is starting the benefit from the easing of the lockdown rules – people will also be able to take part in some non-contact sports, including golf, tennis, fishing and bowls, with the new season of the SPFL due to start at the end of July.

And Scottish conferences/live events?

A great place to start is from the visit Scotland website https://www.visitscotland.org/events

The Scottish Government have a four phase process for moving Scotland slowly through the pandemic, events featuring in phases three and four. In all phases, the following rules need to be adhered to:

• Physical distancing requirements in place (WHO guidance is 1m, UK is 2m)
• regular handwashing and hygiene in place
• Cough protocol is considered
• Face masks for enclosed public spaces, including public transport

In phase three the virus has been suppressed. But there is still a focus on containing sporadic outbreaks. In this phase live events may be able to take place with restricted numbers and physical distancing restrictions in place.

In phase four (COVID-19 remains suppressed to very low level) large-scale events and mass gatherings could resume in line with public health advice.

We’ve also looked into some of the largest conference centres and their plans for the rest of 2020.

Scottish Event Campus and have temporarily converted their space to an NHS hospital for the time being, delaying and cancelling number of conferences. The earliest conferences will be re-instated (dependent on phase 4) is August 2020.

P&J Live have also postponed and cancelled conferences, and this is indefinite.

Edinburgh International Conference Centre are promoting events from September 2020

However, as with all phases, the Government cannot give a firm date for when we will move from one phase to another, so let’s just hope that the industry is back on it’s feet in September, with physical distancing and rules in place so people can safely enjoy conferences and live events once again.

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Should You Hire Promotional Staff for CBD & Vape Scotland Expo?

Should You Hire Promotional Staff for CBD & Vape Scotland Expo_Should You Hire Promotional Staff for CBD & Vape Scotland Expo?

Vaping is big news in the UK and with the benefits of CBD oil also making the headlines on a regular basis, its no surprise to find the CBD & Vape Scotland Expo on the calendar for the SEC. Hiring promotional staff for this event makes sense but why? Is it right for your brand?

Why hire promotional staff?

In its first year, the CBD & Vape Scotland Expo is answering a clear call from both domestic and trade customers around the increasingly popular habit of vaping.

As an industry, vaping and the CBD market are fast-paced. Smart technology plays a role in the hardware used by vapers. With technological solutions constantly changing, so too do the other accoutrements that vapers use.

New flavours of vaping juice form a steady stream to the marketplace and again, with vaping being seen as a hobby, there is a core of fans and vaping followers who have formed around it.

In other words, the expectations of both customer and supplier at the first CBD & Vape Scotland Expo are high. They want to see something new. They want an experience. They want to leave the expo having enjoyed the products on show and the products on offer.

And that’s why hiring promotional staff for the CBD & Vape Scotland expo makes sound business sense;

  • Meet more people – it promises to be a busy event if the growing number of vapers in the UK is anything to go by. Some people turn to vaping as an alternative to smoking but there is a growing band of people who use vaping as a hobby and part of a social scene. As a vaping brand, you have stiff competition and so the more people and customers you meet, the better.
  • Create a memorable experience – on a busy trade show floor, being memorable is key to success. You want to be the brand that people and customers remember for all the right reasons. Promotional staff are marketing experts, people who understand that people buy from people. And so making a connection with customers is key. And in today’s world, that also means being memorable, something our promotional staff at this Scottish vaping expo will deliver.
  • Professional every minute of both days – this expo opens at 10am each day and closes at 6pm. Two long days with potentially hundreds if not thousands of people pouring through the doors. It’s hard to maintain the same level of energy and enthusiasm when you are hungry, tired or too cold or too hot, all common to the expo floor. Promotional staff come prepared and fully briefed as to their role for the time they are with your brand at this important trade show.

Seize every opportunity at the first CBD & Vape Scotland Expo – hire promotional staff

As well as local promotional staff, our experienced and talented pool of people have the knowledge of marketing on the expo floor that will catapult your brand in front of your competitors. Find out more – contact the Bookings Team today!

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Should You Hire Promotional Staff for The Scottish Caravan, Motorhome & Holiday Home Show?

Should you hire promotional staff for the Scottish Caravan showShould You Hire Promotional Staff for The Scottish Caravan, Motorhome & Holiday Home Show?

Across the UK, there over half a million touring caravans and just shy of a quarter of a million motorhomes. Add to this the 360,000+ caravan holiday homes and you can soon see what the Scottish Caravan, Motorhome & Holiday Home Show is Scotland’s largest caravan, motorhome and holiday home show. But if you are exhibiting here, is hiring promotional staff a worthwhile investment?

The benefits of hiring promotional staff

From 6th to 9th February, SEC Glasgow will play host to this busy show. As well as thousands of people flocking through the doors, the exhibitor list is long – and still growing!

The popularity of caravanning and motorhoming is showing no signs of slowing. Ditching expensive and carbon footprint-busting flights for staycations, more travellers, including families, are opting for caravan holidays instead.

Situated in idyllic spots, the offer a chance to explore parts of the UK that are truly stunning. People who will be attending this show are already sold on this kind of holiday and way of travelling.

What they are looking for is information, as well as seeking out the latest innovations on offer. They may also be looking for their next caravan or motorhome hire, or the best places to stay for their next adventure.

Hiring promotional staff has many benefits;

  • Your brand gets to ‘speak’ to more people – thousands of people are expected to attend the show but that doesn’t guarantee they will all stop by your stand. When they do, you want to talk to as many people as possible. Promotional staff are the people who make a difference to your brand by speaking with as many people as possible.
  • Qualify leads – some people like to have a conversation but are not at the point of buying. Other people are actively seeking to buy and this is the person who is a ‘qualified lead’. With experienced sales and promotional staff at the Scottish Caravan, Motorhome & Holiday Home Show, they can easily qualify people and the enquiries they make leaving you with a long list of people who are interested in buying your products or services.
  • Improved return on investment – you may make sales but are they enough to cover the costs of travel to the event, to hire the stand, furniture and electric? Exposure is all well good at these events but no business can shoulder the high costs of exhibiting without some kind of return. You may think that promotional staff are a financial step too far but time and again, we hear from clients that hiring staff for events such as this increases sales. And that means a much better return on investment.

Hire promo staff and services from us!

We have a growing database of professional, intelligent and skilled promotional staff and models. The perfect fit for this busy event, the promotional services on offer range from sales staff to demonstrators, flyering staff to brand ambassadors.

To find out more, call the team on 0844 800 0071 or use the contact form for a quick and free quotation.

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What’s On at the Scottish Event Campus (SEC) in 2020?

What’s On at the Scottish Event Campus (SEC) in 2020_What’s On at the Scottish Event Campus (SEC) in 2020?

There are many prime event venues for conferences and trade shows in Scotland but the standout venue is the Scottish Event Campus (SEC). With such an amazing mix of events – concerts by the latest pop bands rub shoulders with industry-specific trade shows – the SEC is sure to have an event on its 2020 calendar that is attractive to your brand.

Scotland’s Speciality Food Show 2020

From January 19th to 21st, the SEC is playing host to the best of Scottish food and drink brands. Split in two, there is one half for the general public and another show running alongside for trade buyers.

You’ll find a veritable feast in Hall 4 of the centre for the entirety of the show. 170 brands are expected to exhibit thousands of food and drink products to thousands of food buyers. Swelling attendance numbers will be buyers from department stores, mail order companies, tourist attractions as well as independent food retailers.

It’s the only trade show for speciality food and drink market in Scotland. Hiring sampling staff is essential.

The Scottish Caravan, Motorhome and Holiday Home Show

At the start of February, the stands of specialist food and drink and food producers are cleared away to make way for another popular show.

The Scottish Caravan, Motorhome and Holiday Home Show is a four-day event and with thousands of people expected through the doors, if your products or services are of interest to this customer demographic then you really need to be there.

Boosting sales with demonstrations can be an effective way of really getting your products noticed by the buying public.

The Scottish Wedding Show

On the 22nd and 23rd February, the Scottish Wedding Show arrives at the SEC. The biggest showcase in Scotland, for the happy couple planning their future nuptials, this is a must-attend event. The average wedding can cost from £25k upwards and so for your brand, this is a great show to attend.

As well as lead generators, we also have models who could bring your wedding fashions in front of your audience.

The CBD & Vape Show

Vaping is growing in popularity and with the effects of CBD oil also being beneficial for many people, it’s no wonder that the CBD and vaping industries have come together to offer the latest products and innovations to the buying public.

Organisers of the CBD & Vape Show have promised a great line up. Check out the details nearer the time at the end of February 2020.

The Creative Craft Show

Kicking off March, the Creative Craft Show is a four-day event that has something for every crafter whether than is knitting, crocheting or another craft. All under one roof, the fact that this event is so busy gives you an important indication of just how popular crafting has become in recent years.

Again, we have the promotional staff who will introduce your brand and products to more crafters.

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Essential Questions when Hiring a Venue Space for Your Scotland-Based Event

Essential Questions when Hiring a Venue Space for Your Scotland-Based Event

Essential Questions when Hiring a Venue Space for Your Scotland-Based EventIf you are planning an event, hiring a venue will be top of your list. But you need to get the right space in the right location, important for attracting an audience to your Scotland-based event.

But what questions should you be asking aside from cost and availability?

What are the opening hours and requirements linked to noise levels and so on?

Depending on the event, you will need to check when you can access the venue and how much time you are allocated once your event has finished to pack up. You will also want to know what the local by-laws are relating to noise levels etc.

As a venue, managers will be keen to keep their neighbours onside, important for Scottish event venues close to residential areas. Stay within their guidelines and venue rules for a successful event.

What arrangements can they accommodate for delivery of event props and equipment?

It would be unusual for an event not to have props of equipment and so you’ll probably find that the best Scottish venues will have thought of this in the form of arrangements for accepting delivery of equipment before the event.

They will, however, in all likelihood give you a window for when deliveries will be accepted and pick up dates by when your equipment will need to have been picked up post-event.

You may find you will be charged extra for storage if you don’t arrange for items to be collected quickly after the end of your event.

What about insurance for equipment?

Included in some venue hire charges will be insurance but you will need to check what this does and doesn’t cover. For example, if you are leaving equipment or props overnight or unattended at the venue, does their insurance offer some kind of cover.

You will also need to check your own insurance and you need to be clear what is covered and where so you don’t risk losing your equipment.

What amenities are for there for event staff to use?

It’s easy to assume that because you are hiring a premier venue in Scotland that you’ll have everything you need in one place… but this isn’t always the case!

For example, check about things such as kitchen space or bathrooms because what you don’t want is to find that to use these space you have to hire them outside of your current agreement.

In fact, what is included in the cost of hiring the venue?

Be thorough and pragmatic when it comes to hiring a venue for your Scotland-based event. Opt for a venue that is in the right location but also offers everything you need. And that means asking what is included in the cost of hiring the venue.

Does it include refreshments for event staff, use of certain facilities and so on? Some event venues offer a ‘build your own package’ price whilst others offer a fixed price for a fixed service. Which works best for your event and budget?

Don’t forget to ask about…

Event security – is it provided or are you expected to provide security staff?
• Rubbish and recycling – not all event venues will remove rubbish and recycling after the event. Check the small print!

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Hire Professional Promotional Models for The Scottish Kennel Club Dog Show

Hire Professional Promotional Models for The Scottish Kennel Club Dog Show

In Scotland, it is estimated that 22% of households own at least one dog, a statistic from the animal charity The Blue Cross. They estimate that there are over 640,000 pet dogs in Scotland, a sure sign that our love affair with the domesticated hound is far from over.

Across the country, there are hundreds of dog shows every year but one that is always top of the calendar is The Scottish Kennel Club Dog Show held at the Royal Highland Centre. A must-attend show on the Spring event calendar of this beautiful venue, it’s no wonder promotional models, exhibition staff and event promotional team are in high demand for the show.

Why hire promo girls from us?

• Established promotional staffing agency – we are a leading Scottish promotional staffing agency, established for nearly a decade.
• Impressive experience – our range of experience is impressive meaning peace of mind that we are the promotional staffing agency in Scotland who have the right people with the right skills for The Scottish Kennel Club Dog Show.
• Excellent staff – with over 7,000 promotional models, hostesses, hospitality, brand ambassadors and more, we are the go-to promotional agency in Scotland with the skilled event staff to make any event, large or small, a success.
• Local – we work with clients across Scotland including events held at premium venues in Glasgow, Edinburgh, Dundee and beyond.

Event staffing services for The Scottish Kennel Club Dog Show

This is an important show, with many of the winners going on to compete at Crufts. It’s important that this dog show at the Royal Highland Centre runs smoothly, with competitors, their dogs and spectators welcomed to the event.

And that means promotional staff on hand to make sure everything does run smoothly. The services we offer for events and shows like The Scottish Kennel Club Dog Show include;

  • Promotional models – attractive promotional girls and boys for showcasing products and services with intelligence.
  • Brand ambassadors – showcasing products and services to a wider audience by extending brand engagement and reach with brand ambassadors.
  • Hosts, hostesses and hospitality staff – from after show parties to hosting VIP event, our teams of hosts and hostesses are a perfect choice.
  • Sales and data capture staff – swelling your customer contacts, our sales and data capture staff qualify leads so that post-show, your sales team have a list of leads to pursue.
  • Demonstration and sampling staff – customers are three times more likely to buy from a brand if they are given free samples or an opportunity to engage with marketing staff. Our sampling staff could make all the difference to your order book.

These are just a flavour of the services we offer – take a look at our full range of promotional staffing services in Scotland. We also provide administrative and reception staff for events too!

Do you need promotional models and staff for a trade show or event in Scotland?

Call the leading promotional staffing agency in Scotland – call us today on 0844 800 0071. Or to hire promo girls and models for The Scottish Kennel Club Dog Show, simply fill in the contact form below for a free, no-obligation quotation.

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Scottish Exhibition News – 2019 Events

Scottish Exhibition News – 2019 EventsScottish Exhibition News – 2019 Events

As you would expect, we have our fingers on the pulse of all Scottish exhibitions and events.

With the busy festive period out of the way, the upcoming events calendars for two major Scottish venues are starting to fill up with amazing shows, events and exhibitions.

What’s On at the Royal Highland Centre

Is there any event venue more impressive than the Royal Highland Centre? Our Scottish promotional teams and models have been key components of success for many clients at various events, including those held at this indoor and outdoor event venue.

The 2019 calendar for the Royal Highland Centre looks as busy as ever. Many of the events are calendar staples, as well as some new events and concerts too.

Come March, we will no doubt be working with leading manufacturers and brands from the world of bikes and superbikes for the Carole Nash MCN Scottish Motorcycle Show.

As well as hundreds of classic bikes on show, there is also the ever-popular Bike Jumble as well as a huge retail area. Our marketing and promotional staff are the perfect people to make the most of this amazing show.

Returning this year to the Royal Highland Centre will be the Gardening Scotland at the end of May as well as the ever popular Royal Highland Show mid-June.

Take a look at what’s on at the Royal Highland Centre.

Events at Scotlands SEC

The Scottish Event Centre is also home to some great events. There is a whole list of concerts and events by some of today’s leading musical artists. From Little Mix to Andre Rieu, if you want culture and fun, take a look at their full schedule of events for 2019!

Alongside concerts and festivals, there are some great exhibitions and conferences. In January 2019, we fully expect teams to be working with Scottish clients at two major events.

Scotland’s Speciality Food Show from the 20th to 22nd January 2019 at SEC is what you expect it to be – an event stuffed full of artisan Scottish food and drink producers showing the world the best of Scottish fare.

It’s a huge trade event with nearly 200 exhibitors and an expected footfall of 1200 visitors. There will be farm shops, delicatessens, cheese producers and more enticing hotels, restaurants, food hall buyers and more with their tempting and delicious produce.

Running at the same time is Scotland’s Trade Fair, an event that promises to attract over 4,000 trade buyers, people the 550 exhibitors will be keen to impress. From homeware to giftware, fashion, accessories, crafts and more, it promises to be both a busy and potentially lucrative event for Scotland’s traders and buyers.

Get the full details of what’s on at the SEC.

Maximise opportunities to drive your brand forward

If you are exhibiting at any of these Scottish events, you will want to come away from the show with a full order book, plenty of leads and new customers.

Hiring exhibition staff from a leading promotional agency in Scotland is key to success. So why not give us a call about hiring sampling staff, demonstrators, promotional staff, flyering teams and more?

For more information on the shows mentioned above, take a look:

Scottish Motorcycle Show – https://www.royalhighlandcentre.co.uk/events/mcn-scottish-motorcycle-show/

Scotland’s Speciality Food Show (trade event) – https://www.sec.co.uk/events/detail/scotlands-speciality-food-show

Scotland’s Trade fair (trade event) –
https://www.sec.co.uk/events/detail/scotlands-trade-fair

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Getting into the Festive Spirit – Edinburgh Christmas Markets

hire temporary staff for the edinburgh Christmas marketsGetting into the Festive Spirit – Edinburgh Christmas Markets

Gently twinkling lights, a beautiful tree and a thronging Christmas market – is there any better way to mark the build-up of the festive season? The beautiful city of Edinburgh is the perfect backdrop with its castle on the hill and busy high street.

Visitors and tourists, as well as plenty of locals, flock to the Christmas events but what can we expect in the coming weeks?

Christmas Market East Princes Street Gardens

The market begins trading at 10 am on 17th November and will be open on most days until 10 pm. You can enjoy the atmosphere as well as the bespoke and traditional Christmas gifts on offer right up to Christmas Eve. You can also enjoy them after the main day itself and into the New Year before the celebrations of Hogmanay start.

There is something beautiful about this market right in the centre of the city. Offering a unique shopping experience, there is also plenty of food and drink to sample too. It’s fair to say that there is something for everybody here and deserves more than one visit.

Johnnie Walker Bothy Bar

Like the Christmas Market, the bar runs from 17th November to 5th January and is the ideal chance to immerse yourself into the wonderful world of Scottish whisky (and other drinks, of course).

There is everything you could possibly imagine but tasty cocktails to warming toddies that keep the winter cold at bay. Johnnie Walker is a well-known, established iconic Scottish brand so it’s no surprise that this brand lends its name to the festive bothy bar.

Bringing flavours from across Scotland, when you want to soak up the romance of the festive atmosphere of this beautiful city at Christmas and Hogmanay, this is the place to do it.

Baby Love’s Disco Christmas Cheer

Have you been introduced to the world of day clubbing for toddlers? If not then you need to dress in your disco gear and head on down to Festival Square with your babies, toddlers and kids.

Running from 9th to 23rd December, check out the opening times. It runs for around two hours and is fast becoming a tradition in Edinburgh’s calendar of festive events. Its been running for a decade and shows no signs of becoming any less popular.

PS You get 20% off the price of the tickets with an EH postcode too!

The Christmas Tree Maze

Perfect for small and big kids alike, allow yourself to get lost in the Christmas tree maze and discover all kinds of delights on your journey. Meet up with the elves in Santa’s workshop and enjoy the treat they have in store for you.

You need to buy tickets – they are date specific – but you can wander in any time on your allotted day. But it is a first come, first served event and so if you fancy wandering through the maze, book your tickets now.

Is there a better way to enjoy the magical festive period than a Christmas market and a festive event?

Hire temporary staff to help you at the Edinburgh Christmas Markets

We provide event staff all year round, Christmas markets and festive events included. To get a quote, give the team a call on 0844 800 0071 and to find out more about Promotional Models Scotland and the event services we offer.

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10 Pitfalls to Avoid When Hiring Event Staff

10 pitfalls to avoid when hiring event staff10 Pitfalls to Avoid When Hiring Event Staff

There is no denying that the success of any event relies on the interaction between the event staff and the attendees.

With brands increasingly turning to professional promotional staffing agencies, you would think that this is the fail-safe option for a successful event. It can be if the promotional staffing agency has a clear idea of the people you need and the skills you want.

Thus, many clients fail to get the right people for the job. Here’s how to avoid the most common pitfalls of hiring event staff;

#1 Not understanding objectives and event goals

You have decided to exhibit at the event or trade show for a reason… or have you? For a
promotional staffing agency to understand what staff you need and with what skills, they need to understand your objectives.

#2 Keeping information back

It is amazing what clients don’t tell us about an event or a trade show until during or after the event! If there is something about the trade show or event we and our staff need to know, just tell us. Nothing is too weird or wacky or ‘out there’ request for us.

#3 Not sticking with your brand

A brand is everything about your business that speaks to customers. From your logo to colours you use in your packaging and uniforms, to the customer service you offer, every event you attend and every member of staff working your stand or booth needs to ‘fit’ with this brand. Again, we need to know what this is so our promotional staff can promote your brand in the way you want.

#4 Not consulting your event team

If you have an event team, they will have a more acute awareness of what skills are needed. For example, it may be that you need a sales team or someone who can prospect and qualify leads so your own event team are the people who close the sales. Listen to your event team!

#5 Not getting to know event staff

Halfway through the list and we come to the pitfall of hiring staff blind. It may work but do you want to take that chance? At Envisage, we handpick a team of potential promotional staff but you make the final decision. We can arrange for you to interview staff, via phone, Skype or face-to-face, if this is something you would like to do.

#6 Not asking for an up-to-date event experience resume

If you don’t have the time nor the plans to interview potential promotional staff, at least peruse their latest resume with an up to date list of events, trade shows, conferences and other promotional work they have done.

#7 Going for the cheapest quote

You get what you pay for. And if you are not paying much, you are not going to get much back.

#8 Not being organised beforehand

The team of promotional event staff that you hire can only do so much if they are giving limited information or limited time to get to your company, your brand, product or services. Get organised and give your hired team of professionals chance to polish their knowledge.

#9 Hiring based on appearances

You need the right skill set and although beauty is attractive, if there is no substance the outcomes are not going to be what you want.

#10 Delaying your decision

Promotional staffing agencies are busy places and the best people are often in demand. By delaying your decision, you may find your dream team is no longer available…