Exhibition

Creating a good Exhibition Stand Team

Creating a good Exhibition Stand Team

Creating a good Exhibition Stand TeamAre you looking for an exhibition stand team that is efficient, reliable, enthusiastic, friendly as well as understanding your brand, product and service?

It might sound a tall order – but it is achievable. With a little bit of thought and preparation, you can create the perfect mix of people for your exhibition stand.

How can this be done? The answer is preparation and forethought.

Stand preparations

Begin preparing well in advance of the event. Remember that your brand will be on display and you want to make sure it is well presented. Think about what mix of talent and skills your ideal exhibition team will require.

Remember that no two events are ever the same. You have to treat each exhibition individually. There will be a slightly different audience at each one. The team you used at your last exhibition might not be suitable for the next one. It is important to choose your team with a specific exhibition in mind.

What key skills will be needed?

Exhibition team members need to be:

• Approachable – they need to be able to pull people from the aisles and into your stand
• Decisive – they know what key questions to ask and when to do so
• Knowledgeable – they really know your product and service
• Conversation – They can identify leads and undertake conversations that will allow you to follow up the leads afterwards
• Tact – they can recognise when it is time to move someone on, so as to give more time to interested buyers

Exhibition stand numbers – As exhibition recruitment specialists, we often get asked how many people should be in a team.

To make an effective decision, you have to look at the exact needs of your stand. The bigger your stand, the more people you will need. Likewise, the bigger and more important the trade show, greater numbers of team members will be required.

Most customers who are really interested in your product will be prepared to wait for a minute or so to allow staff to find the right person for them to talk to. But this only works if you have a professional team on site able to identify and help such customers so that they are not left waiting too long.

What is most important is the quality of your team members, rather than the exact numbers. Having quality staff means that no potential sales opportunity is missed.

During the event

• Make sure your team is working effectively during the exhibition.
• Apart from talking to potential customers, they should
• Be familiar with every part of the stand, and able to deal with any queries such as where marketing materials can be found, or Wi-fi log in details
• Undertake basic maintenance. Stands can quickly become untidy and unattractive with empty cups left lying around, piles of brochures knocked over or mixed up. Every team member should be prepared to tidy up instantly they see something out of place.

What they shouldn’t do!

• Stand in a huddle and chat among themselves. It gives a very unfriendly, unapproachable impression to visitors
• Block the main entrance point to the stand. This prevents people seeing what’s on offer and can deter visitors. Staff should always stand towards the back of the stand if they are not dealing with a customer.
• Pouncing on people. Give passers by time to browse, don’t jump on them immediately they approach the stand.
• Eating, drinking and chatting on the phone. This can create a very unprofessional appearance. Eat and drink away from the stand, or out of sight. Business and personal calls should not be taken while working on an exhibition display stand. It suggests that visitors are less important than your phone call. Organise a timetable for break periods – everyone needs a few minutes peace to re-energise ready to deal with more visitors.

Finding the right exhibition staff is easy. Just contact us. We will do the rest!

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Why is product testing important?

Why is product testing important?

Developing new products can be enthralling, seeing an idea come to fruition. But it is not enough to simply be offering something new. You have to actually make sure that people want it and need it!

Launching something new is not enough to guarantee success. Most new products disappear fast within months of being introduced into the market. Quite apart from the problems of making sure it has a real purpose in the marketplace, there are issues of sales & marketing to be considered as well as quality control. On top of that are the unexpected hazards, the problems beyond anyone’s control. Just think of all those products being launched in March 2020 – their chances of success were immediately scuppered due to Covid-19 pandemic lockdowns changed worldwide trading patterns literally overnight.

Reducing those odds, and pushing them in your favour is essential. It can be done but you do need to plan ahead.

You might think your product is perfect and that it fills a hitherto unfilled niche. But does it? It is all too easy to look at a new product through rose-filled glasses. Obtaining unbiased, independent views from a wide range of potential users can make a dramatic difference.

Hire some product testers – the more the better

Product testers take on one of the least known roles within manufacturing, sales and marketing business strategies. They will take your product and test it thoroughly. For example, we have been requested to test out new ranges of trainers – and our testers have done so with great gusto wearing them in all types of environments as well as playing sports. It is not just footwear that has been subjected to such detailed testing – we have tested cosmetics, clothes, food, confectionery, beverages, services of all kinds. We have even explored the intricacies of online ordering systems. Having undertaken these detailed tests, our product testers submit totally independent reviews.

Sometimes those reviews can make unpleasant reading. No one likes to discover that their beloved product is poor quality, tastes horrible, is unusable. But receiving such news can prevent you from making a costly mistake. Discovering there are such problems means you have time to make changes, improve quality, packaging and develop a product that people actually want. Result – a product that stands a good chance of survival.

When the product is finally launched, companies can concentrate on growing sales rather than fighting rear-guard actions.

Talk to us now about how our product testers can help your business

Why not talk to us about our product testing panels? We can provide the answers you need to make your launch a success. With a database of over 30,000 people nationwide, we can provide suitable testers in any locality, matching all requirements for gender, age, size, geography, interests.

We can help with:

• Product testing
• Website testing
• Surveys
• Pricing research
• Market research
• Brand research
• Usability Feedback

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Grow your business at Exhibitions

Grow your business at Exhibitions

Exhibiting at a trade show can be the most valuable business action you can take this year. You don’t have to be a large, massive business to benefit – SME’s can gain just as much visibility and sales as any other business. Exhibitions provide a level playing field – everyone has the same chance to attract potential customers.

Here’s our top reasons why you should be exhibiting at a trade show this year

Meet customers
Face to face meetings with customers is the best way to impress and gain their trust. You have the opportunity to make an impression, and become someone whom they will remember rather than just a voice heard on the telephone.

Brand Åwareness
With thousands of people attending a trade show, you have a massive opportunity to create awareness and brand visibility. People will see your company’s name and products. Have a well designed stand and good exhibition staff to make sure people stop and explore your business further. It’s a great way to position your company as a business leader.

Generate leads
Participating in an exhibition is the ideal way to generate long term business. Sales leads can be instantly obtained, contact details acquired for following up in due course. You can try out different sales and promotional techniques, carry out market research and capture as much data as possible.

Develop a business network
Exhibitions are not just about selling and meeting customers. It is also a way of meeting potential suppliers, finding new services and discover new contacts. Bear in mind that company directors and senior managers are frequent visitors to trade shows because they know the value of doing so – giving you the opportunity to meet business leaders in your field.

Check out your competitors
Discover what is happening in your industry. Take a look at your competitors stands. Talk to industry leaders and find out the trends that are going to make a difference in the immediate future. Exhibitions are the perfect information gathering tool which can determine your long term business strategy.

The key to success is doing it right from the beginning. A well designed stand is just one element – equally important is making sure that you have adequate staff on site to ensure it is never left untended and a potential sale or client missed. Prepare in advance by booking local specialist exhibition staff who are accustomed to maximising every available opportunity presented at an exhibition. Well chosen staff accustomed to specific tasks such as data capture, demonstrating, promotional work can have an immense impact on your exhibition success story.

Get a quote to hire staff for exhibitions in Scotland

Why not contact us today, and see how we can help you.

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Looking for Promotional staff for Scottish events and exhibitions?

Looking for Promotional staff for Scottish events and exhibitions?

With countless Scottish events and exhibitions held every year at locations such as the Edinburgh International Conference Centre, the SEC Centre and SSE Hydro, demand for high quality promotional staff has never been stronger. It is not surprising since these are popular venues attracting thousands of consumers and businesses every year.

These are fantastic venues offering superb facilities. At the Edinburgh International Conference centre for example there are 14 rooms of varying sizes available for booking, and capable of hosting any size of conference. Numerous exhibitions are held here including ones relating to Audio Visual Equipment, Floral Displays, Exhibition Communications, Stand Cleaning and Power.

The SEC is one of the biggest of all Scottish venues as it includes the OVO Hydro. Over 50 major exhibitions are held here every year including the Ideal Home Show, A Place in the Sun and MCM Comic Con. Many world renowned artistes have performed at the SSE Hydro such as Stomzy, Harry Styles and Celine Dion attracting massive audiences.

How can you maximise the benefits for your company at trade shows?

Events and exhibitions are the perfect way to communicate with customers. People come because they are interested, and are ready to find out more. They are, quite simply, a captive audience!

Maximising the opportunities presented by these captive audiences is essential – it makes the perfect opportunity to communicate with potential customers and clients on a major scale. To do this, you need the best possible promotional staff. It may be that you need hostesses for your stand keeping it permanently clean, tidy and attractive or promotional people who can attract attention especially if they meander around the entire room. You could try using people dressed in character costumes to add a visual element, or have people handing out samples and engaging potential customers in conversation to promote your products.

Whatever the type of exhibition staff you need, we can help. Contact us now to discuss your requirements. All we need are the dates, times and details of the type of staff you need. We have a massive staff database and can find you the experienced, helpful staff to match your needs perfectly.

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Exhibition Staff Agency Scotland

Exhibition Staff Agency Scotland

exhibition staffing agency ScotlandWith Scottish Exhibition venues like the SECC and The Royal Highland Centre re-opened for business and consumer exhibitions, demand for professional exhibition staff is rising.

As a long established, specialist exhibition staff provider, we guarantee to provide the staff you need to make your exhibition a total success.

With thousands of local staff available to work at all the Scottish Exhibition venues including the SECC and The Royal Highland Centre we can provide you with:

• Exhibition stand hostesses
• Hospitality hostesses
• Promotional staff
Exhibition staff
• Receptionists
• Costumed characters
• Presenters
• Demonstrators
• Sales staff
• Lead generation staff
• Coffee baristas
• Event hostesses
• Event organisers

Our exhibition staff are always….

Punctual, fully briefed and reliable – From the moment they arrive at your stand, to the moment they leave, our staff are ready to work and be excellent brand ambassadors for your company. They will be familiar with your company background, know about your products and services and can engage with visitors on a professional level.

Enthusiastic, Energetic and Outgoing – Our experienced exhibition staff are enthusiastic, outgoing and energetic. They enjoy meeting new people and talking to them. Every member of staff is accustomed to busy, commercial environments and are able to deal with all types of visitors. Some staff also work as actors and performers so can take on costumed roles and really make an impact.

Fully trained and professional – Our exhibition staff are fully trained to use equipment such as badge scanners, iPads and other technology.

Experienced – Every member of our staff is accustomed to working in exhibition environments. They can undertake a wide range of roles on exhibition stands including data capture, lead generation, demonstrators, hostesses and dealing with sales.

Our service -Our service is second to none. We only use staff who live close to the appropriate Scottish exhibition venue such as The Royal Highland Centre so that they can provide local knowledge and assistance.

The feedback we receive from clients is always excellent, with clients keen to rebook us.  We are part of the Envisage Agency Group – see our Google reviews here!

Talk to us now about your requirements for your next exhibition. We will listen, discuss your needs and find the perfect staff for you.

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Hiring staff for events and exhibitions in Scotland

Hiring staff for events and exhibitions in Scotland

Exhibition and Event venues in ScotlandScotland have many great events and exhibitions throughout the year at the SEC Centre, The SSE Hydro, The Edinburgh International Conference Centre and more… These are great venues to go to for both consumers and the business owners who want to create more brand awareness and longevity of their brand.

What are the events that are held in Scotland?

The Edinburgh International Conference Centre or known as the EICC is welcome to both participants of events and organisers of an event inside the centre, there are a total of 14 different sized rooms for you to look through and book. Conferences are a great way of getting new ideas across as it puts everyone in their “business mindset” especially because of the environment you are in.

They also have exhibitions on the following: Audio Visual Equipment, Stand Cleaning, Floral Display, Furniture Hire, Exhibition Communications and Power. All these exhibitions are open for businesses to book a slow and sell products, they are also available for your average consumer.

The SEC Centre is open for trade, consumers and special events and is one of the biggest venues in Scotland as it also includes the Hydro within the SEC. This venue holds up to 50 live exhibitions/events every year for you to get involved in including The Ideal Home Show, MCM Comic Con, A Place in The Sun and many more!

The SSE Hydro has some amazing events including World renowned artists like Stormzy, Harry Styles and Celine Dion, these concerts/events are jam packed with members of the public.

How will hiring staff help me at an event?

Hiring exhibition staff and event staff can boost your brand awareness massively as experienced staff have worked for hundreds of different brands therefore, they can use their initiative when it comes to problem solving and inject new ideas which you may never thought of. We have professional and reliable staff in Scotland.

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Scotland and the Events Industry

Scotland and the Events Industry

The whole world has been shaken by the COVID-19 pandemic, which has seen events from Formula 1 to the Great British Beer Festival cancelled, with exhibitions across the nation being the first to cancel. In precautionary measures to increase the NHS capacity the Government have converted major exhibition centres, such as the Scottish Exhibition Centre into temporary hospital, which the NHS Louisa Jordan hospital (SEC) can now support an additional 300 beds for Scotland.

Does the events industry need to change?

Almost certainly, ways in which we interact with each other, not just in the event industry but in society, will be changed indefinitely. Not necessarily in a bad way though. We will have more awareness for people’s personal spaces, also learning to respect boundaries and in general being kinder to one another cannot be a negative thing.

We will all be more aware of our own surroundings and everybody’s health and personal wellbeing which can only act as an advantage to us all as we move forward.

How we envisage the industry to look post-lockdown…

With lockdown and social distancing guidelines in act, other industries and enterprises have had to adapt, much like the Events industry will have to. Many people have started to use social media platforms and video calling applications such as Skype and Zoom to interact, socialise, and share information.

An where this has been implemented is how Formula 1 teams partnered up with each other through Zoom to help produce valuable face masks for the NHS, this was achieved so promptly using these platforms, whereas ‘normal’ procedures would’ve taken many more weeks to complete and produce.

This can be transferred into the Events Industry, where interviews, training, and interactive demonstrations/presentations. Staff can be briefed prior to the event and pre-recorded material can be implemented more efficiently with social distancing in mind.

What else will change in Scotland?

As we see events returning to venues such as the Edinburgh International Conference Centre and Aberdeen Exhibition & Conference Centre – we will no doubt see social distancing implemented where possible once lockdown has been eased.

There will be more distance between exhibition stalls, this is an even better chance for you to be noticed by hiring some of our fantastic and professional Scottish staff, who can draw footfall to your stand whilst following social distancing procedures.

As hygiene has been highlighted by the pandemic, there will be more sanitation stations where hand gels and facemasks will be provided, which our experienced staff can promote the new guidelines to visitors to ensure everyone is safe.

With social distancing also being recognised, our skilled marshals and ticket scanning staff can enforce any venue rules to ensure people are adhering to them, whilst competing their usual duties.

Call our friendly team on 0844 800 0071 to discuss your temporary staffing requirements.

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Should You Hire Promotional Staff for CBD & Vape Scotland Expo?

Should You Hire Promotional Staff for CBD & Vape Scotland Expo_Should You Hire Promotional Staff for CBD & Vape Scotland Expo?

Vaping is big news in the UK and with the benefits of CBD oil also making the headlines on a regular basis, its no surprise to find the CBD & Vape Scotland Expo on the calendar for the SEC. Hiring promotional staff for this event makes sense but why? Is it right for your brand?

Why hire promotional staff?

In its first year, the CBD & Vape Scotland Expo is answering a clear call from both domestic and trade customers around the increasingly popular habit of vaping.

As an industry, vaping and the CBD market are fast-paced. Smart technology plays a role in the hardware used by vapers. With technological solutions constantly changing, so too do the other accoutrements that vapers use.

New flavours of vaping juice form a steady stream to the marketplace and again, with vaping being seen as a hobby, there is a core of fans and vaping followers who have formed around it.

In other words, the expectations of both customer and supplier at the first CBD & Vape Scotland Expo are high. They want to see something new. They want an experience. They want to leave the expo having enjoyed the products on show and the products on offer.

And that’s why hiring promotional staff for the CBD & Vape Scotland expo makes sound business sense;

  • Meet more people – it promises to be a busy event if the growing number of vapers in the UK is anything to go by. Some people turn to vaping as an alternative to smoking but there is a growing band of people who use vaping as a hobby and part of a social scene. As a vaping brand, you have stiff competition and so the more people and customers you meet, the better.
  • Create a memorable experience – on a busy trade show floor, being memorable is key to success. You want to be the brand that people and customers remember for all the right reasons. Promotional staff are marketing experts, people who understand that people buy from people. And so making a connection with customers is key. And in today’s world, that also means being memorable, something our promotional staff at this Scottish vaping expo will deliver.
  • Professional every minute of both days – this expo opens at 10am each day and closes at 6pm. Two long days with potentially hundreds if not thousands of people pouring through the doors. It’s hard to maintain the same level of energy and enthusiasm when you are hungry, tired or too cold or too hot, all common to the expo floor. Promotional staff come prepared and fully briefed as to their role for the time they are with your brand at this important trade show.

Seize every opportunity at the first CBD & Vape Scotland Expo – hire promotional staff

As well as local promotional staff, our experienced and talented pool of people have the knowledge of marketing on the expo floor that will catapult your brand in front of your competitors. Find out more – contact the Bookings Team today!

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Should You Hire Promotional Staff for The Scottish Caravan, Motorhome & Holiday Home Show?

Should you hire promotional staff for the Scottish Caravan showShould You Hire Promotional Staff for The Scottish Caravan, Motorhome & Holiday Home Show?

Across the UK, there over half a million touring caravans and just shy of a quarter of a million motorhomes. Add to this the 360,000+ caravan holiday homes and you can soon see what the Scottish Caravan, Motorhome & Holiday Home Show is Scotland’s largest caravan, motorhome and holiday home show. But if you are exhibiting here, is hiring promotional staff a worthwhile investment?

The benefits of hiring promotional staff

From 6th to 9th February, SEC Glasgow will play host to this busy show. As well as thousands of people flocking through the doors, the exhibitor list is long – and still growing!

The popularity of caravanning and motorhoming is showing no signs of slowing. Ditching expensive and carbon footprint-busting flights for staycations, more travellers, including families, are opting for caravan holidays instead.

Situated in idyllic spots, the offer a chance to explore parts of the UK that are truly stunning. People who will be attending this show are already sold on this kind of holiday and way of travelling.

What they are looking for is information, as well as seeking out the latest innovations on offer. They may also be looking for their next caravan or motorhome hire, or the best places to stay for their next adventure.

Hiring promotional staff has many benefits;

  • Your brand gets to ‘speak’ to more people – thousands of people are expected to attend the show but that doesn’t guarantee they will all stop by your stand. When they do, you want to talk to as many people as possible. Promotional staff are the people who make a difference to your brand by speaking with as many people as possible.
  • Qualify leads – some people like to have a conversation but are not at the point of buying. Other people are actively seeking to buy and this is the person who is a ‘qualified lead’. With experienced sales and promotional staff at the Scottish Caravan, Motorhome & Holiday Home Show, they can easily qualify people and the enquiries they make leaving you with a long list of people who are interested in buying your products or services.
  • Improved return on investment – you may make sales but are they enough to cover the costs of travel to the event, to hire the stand, furniture and electric? Exposure is all well good at these events but no business can shoulder the high costs of exhibiting without some kind of return. You may think that promotional staff are a financial step too far but time and again, we hear from clients that hiring staff for events such as this increases sales. And that means a much better return on investment.

Hire promo staff and services from us!

We have a growing database of professional, intelligent and skilled promotional staff and models. The perfect fit for this busy event, the promotional services on offer range from sales staff to demonstrators, flyering staff to brand ambassadors.

To find out more, call the team on 0844 800 0071 or use the contact form for a quick and free quotation.

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What’s On at the Scottish Event Campus (SEC) in 2020?

What’s On at the Scottish Event Campus (SEC) in 2020_What’s On at the Scottish Event Campus (SEC) in 2020?

There are many prime event venues for conferences and trade shows in Scotland but the standout venue is the Scottish Event Campus (SEC). With such an amazing mix of events – concerts by the latest pop bands rub shoulders with industry-specific trade shows – the SEC is sure to have an event on its 2020 calendar that is attractive to your brand.

Scotland’s Speciality Food Show 2020

From January 19th to 21st, the SEC is playing host to the best of Scottish food and drink brands. Split in two, there is one half for the general public and another show running alongside for trade buyers.

You’ll find a veritable feast in Hall 4 of the centre for the entirety of the show. 170 brands are expected to exhibit thousands of food and drink products to thousands of food buyers. Swelling attendance numbers will be buyers from department stores, mail order companies, tourist attractions as well as independent food retailers.

It’s the only trade show for speciality food and drink market in Scotland. Hiring sampling staff is essential.

The Scottish Caravan, Motorhome and Holiday Home Show

At the start of February, the stands of specialist food and drink and food producers are cleared away to make way for another popular show.

The Scottish Caravan, Motorhome and Holiday Home Show is a four-day event and with thousands of people expected through the doors, if your products or services are of interest to this customer demographic then you really need to be there.

Boosting sales with demonstrations can be an effective way of really getting your products noticed by the buying public.

The Scottish Wedding Show

On the 22nd and 23rd February, the Scottish Wedding Show arrives at the SEC. The biggest showcase in Scotland, for the happy couple planning their future nuptials, this is a must-attend event. The average wedding can cost from £25k upwards and so for your brand, this is a great show to attend.

As well as lead generators, we also have models who could bring your wedding fashions in front of your audience.

The CBD & Vape Show

Vaping is growing in popularity and with the effects of CBD oil also being beneficial for many people, it’s no wonder that the CBD and vaping industries have come together to offer the latest products and innovations to the buying public.

Organisers of the CBD & Vape Show have promised a great line up. Check out the details nearer the time at the end of February 2020.

The Creative Craft Show

Kicking off March, the Creative Craft Show is a four-day event that has something for every crafter whether than is knitting, crocheting or another craft. All under one roof, the fact that this event is so busy gives you an important indication of just how popular crafting has become in recent years.

Again, we have the promotional staff who will introduce your brand and products to more crafters.

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