Marketing Advice Scotland

Social Media Influencers

May 12 in Marketing Advice Scotland, Social Media Influencers Hire by nichola

Introduction to Social Influencers

Social Media InfluencersIt is almost impossible to have not heard of influencers in the present day. Even if you are not sure what they are, you will have an idea. You will find an ever-increasing number of articles related to Influencer Marketing. Including ours giving you a beginner’s guide to influencer marketing.

So, whether you know nothing, or little about influencer marketing we will aim to give you a basic understanding about our service and how it will work.

What Are Social Media Influencers?

Since 2005, social media has grown rapidly both in terms of users & time spent. With now all generations participating in platforms from Facebook, Twitter and Tik Tok.
Staggeringly, a 2019 report found that 3.5 billion people are on social media in some form. (45% of the world’s population).
Even before the time of technology, humans have influenced each other through purchasing habits and lifestyle choices. So, it came as no surprise that as our interactions became increasingly more online that we started to take advise from people that way too.

Although it has happened for many years in effect, it has only been taken seriously as a mainstream marketing tool since around 2016. With major celebrities having an audience of 50 million people and a large impact on their purchasing trends, many companies will pay the likes of Kim Kardashian & Michael Jordan over a million dollars for a single post!

The new trend is to hire “Micro Influencers”. In short, this is people with less followers (under 50,000 people) that have a niche audience and have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views. For example, if a travel company promoted their airline through an influencer engaged in that topic, they could expect a much better return on investment that just going for a celebrity with a broad following.

Contact a member of our friendly team to book the very best Social Media Influencers!

When it comes to sourcing your influencers our agency will be able to offer a bespoke quotation.

If you would like a free and fast quotation, why not call a member of the team on 0844 800 0071 or click here to send us some details about your requirement.

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    The benefits of a survey….

    December 29 in Marketing Advice Scotland by nichola

    The benefits of a survey….

    The benefits of a survey….Surveys are a useful tool for working out what your customers and potential customers consider either before making a purchase, or choosing you over your competitors. It will give you welcome insight into what their decision-making style is, how confident they are at the moment about trying something new – and what they like and don’t like about your organisation or brand. You can even ask people who have completed your survey to do a few tests, maybe send a sample of your product and ask them to feedback. It really is entirely up to you how you use this powerful tool.

    The information can be used in all parts of your organisation – from the NPD department or sales, to how you market to your current and potential customers in the future, be that via email marketing, blogs, social or other channels. General topic surveys can also be used for local PR and can get your name in the press – which can really raise your business’ profile. Your survey could be part general, part specific, it really is up to you.

    Example of how a survey could benefit your new company

    Say you were opening a new barber shop – perhaps you could survey people with beards – how have they coped in lockdown, what did they miss most about not being able to have their bead trimmed in person. How much do they believe it grew in lockdown? Some of these responses are nice, gimmicky ideas for PR, but what they missed the most about not visiting a barber will give you some valuable insight, and perhaps where you set yourselves apart for the competition when you open.

    How do you set up a survey?

    There are a number of different types of software out there available to you. From Smart Surveys and Survey Monkey to more specialised pieces of software – you can ask people to take part in a written survey, a video a physical sample survey… its entirely up to you.

    Youcan also do face to face surveys by using experienced promotional staff.

    And how can we help?

    Well in Scotland we have a pool of over 12,000 staff for you to choose from if you need to ask specific questions from a specific demographic. So you could use your current customers and then bulk up the survey with Envisage staff. This could be from a specific region of Scotland, or age group, or gender – it really is your choice.

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