Introduction to Social Influencers
It is almost impossible to have not heard of influencers in the present day. Even if you are not sure what they are, you will have an idea. You will find an ever-increasing number of articles related to Influencer Marketing. Including ours giving you a beginner’s guide to influencer marketing.
So, whether you know nothing, or little about influencer marketing we will aim to give you a basic understanding about our service and how it will work.
What Are Social Media Influencers?
Since 2005, social media has grown rapidly both in terms of users & time spent. With now all generations participating in platforms from Facebook, Twitter and Tik Tok.
Staggeringly, a 2019 report found that 3.5 billion people are on social media in some form. (45% of the world’s population).
Even before the time of technology, humans have influenced each other through purchasing habits and lifestyle choices. So, it came as no surprise that as our interactions became increasingly more online that we started to take advise from people that way too.
Although it has happened for many years in effect, it has only been taken seriously as a mainstream marketing tool since around 2016. With major celebrities having an audience of 50 million people and a large impact on their purchasing trends, many companies will pay the likes of Kim Kardashian & Michael Jordan over a million dollars for a single post!
The new trend is to hire “Micro Influencers”. In short, this is people with less followers (under 50,000 people) that have a niche audience and have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views. For example, if a travel company promoted their airline through an influencer engaged in that topic, they could expect a much better return on investment that just going for a celebrity with a broad following.
Contact a member of our friendly team to book the very best Social Media Influencers!
When it comes to sourcing your influencers our agency will be able to offer a bespoke quotation.
If you would like a free and fast quotation, why not call a member of the team on 0844 800 0071 or click here to send us some details about your requirement.
